The purpose of the Your Learning external website is to help sell the IBM internal Your Learning platform externally to other enterprise companies. Before building this site, there was no single place for IBM sellers and clients to find unified messaging about the YL platform. Now, offering managers, sellers and employees are able to learn more about the YL offering.
As the Lead UX Designer, I brought together a team of offering managers, web content writers, developers and product owners to work collaboratively to launch this site. Beginning the process with a design thinking session to determine the users needs and pain points.
Our target audience for this site is Chief Learning Officers and Chief Human Resource Officers of large enterprise businesses. I updated the design and content on the pages that currently existed on Your Learning. I began with the redesign of the YL with Watson page.
Tools I used
Understanding the problem
Mobile design should always come first! However, it's not always the first approach which is a problem especially when your clients require mobile design. The Your Learning platform is an internal IBM site for employees to earn badges, complete required learning and receive personalized learning recommendations based on their interests and skills.
In this case, only 4% of users use their mobile device for internal learning. Up until this project, Your Learning was designed for desktop first. With this new mindset of mobile first, it is important to keep it simple and create a unified design. I strongly advocate for accessibility because accessibility is good design!
User Research
I collaborated with the research team to conduct extensive user research. We used Design Thinking methodologies to help us build empathy for our users and to prioritize our ideas. We met every day for one month to complete empathy mapping, as-is and to-be scenarios, prioritization grids and user feedback analysis to design for better user experience. Once we established the user personas, we better understood their needs and pain points in order to design a human-centered experience.
